Strategy & Innovation Management
Experienced in entrepreneur and intra-preneur ventures Matthew catalyzes long term growth through strategy and implementation. His background in process optimization, technology implementation and financial analysis have proven valuable in his work with large enterprise clients like the IGM Financial and Virgin Group of Companies.
A seasoned entrepreneur, Matthew became one of the youngest executive financial advisors in the history of Investors Group Financial Services at the age of 22. As featured in Canada’s leading finance industry publication, Investment Executive, Matthew’s practice experienced award winning success by unpacking complex financial problems and solving them with simplified solutions.
Matthew provides strategy and planning services to the Canadian Centre for Cold Climate Innovation, First Nations Technology Council and multiple companies. He focuses on helping companies leverage technology to identify opportunities, optimize workflows and scale their business. Specializing in financial technologies, Salesforce architecture and systems integration Matthew recently completed MIT's Fintech Innovation Management program. He is currently an advisor and shareholder in multiple Vancouver, BC tech ventures and provides clients with a critical technology asset on the business side of the table.
Creating a customer community can be powerful for your business. It can enhance your customer experience to the point they leave you public reviews and testimonials...and they keep coming back to buy more.
It doesn't matter if you are a financial advisor, a manufacturer or an e-commerce entrepreneur. Your customers are expecting a self service solution that will allow them use your business to solve their problem in real time.
Behind all the buzz around "internet of things" there is an emerging business strategy among manufacturers occupying nearly every industry. Simply put, installing internet connected sensors into your widgets will provide you with realtime product data, not just for forecasting but for R&D, product life-cycle planning, and deep insights into how effective your business is at owning the customer relationship.
2016 was a year of learning for me. I saw new opportunities and capabilities emerge in Facebook for Business, Salesforce and Fintech's much hyped blockchain.
What many forget is that blockchain is an emerging technology and it is still very much in the infancy stages. It has potential, but many are so caught up in the hype and story of Bitcoin, Etherum and R3 that they are unaware of the maturity happening in other market segments.
If you aren't doing PR today your business is missing phenomenal opportunities to find and inspire your tribe.
This blog post is a follow up to our Tuesday lunch and learn on Facebook Live covering PR strategy from a top PR and Marketing Specialist.
I had the pleasure of meeting Max recently. He does not sell an online course, ebook or webinar. He sells a physical product and drop ships it to his customers...
And...he makes a living at it. In fact, he replaced and surpassed his income from his downtown NYC job at Bloomberg. Now, his business is ramping up.
I REMEMBER MY FIRST FORCE.COM DEVELOPMENT PROJECT LIKE IT WAS YESTERDAY.
I spent countless sleepless nights pouring over Salesforce developer resources, navigating the back end and trying to understand this incredible contact management tool.
It was grueling.
This would measure the trustworthiness of your account based on the feedback of other users. Not only that, it would also be able to monitor the trustworthiness of your feedback on other's posts.
What would happen to a politician's social media account if you were able to submit photo or video evidence to lower their credibility rating?
This simple change, maybe a button or reporting feature, would revolutionize every social media platform and media network on the planet.
This mindset is why brands like Unilever lose ownership of their customers. Their marketing focuses on big television commercial budgets to raise brand awareness. They give higher margins (at additional cost to the customer) to retailers for better placement and visibility on the store shelf.
Unilever's traditional marketing tactics are only becoming more costly and less effective. Not to mention less engaging. Dollar Shave Club took a different approach.
Whether it's the FinTech, LegalTech, Edutech, there is a promise of untold freedoms via digital automation are everywhere. As an innovation management consultant I see these freedoms as opportunities waiting for someone to unlock. However, there is another side to this coin.
What would you do if a computer took your job?